the bottom drawer
“For the Fisherman who's full of it!”
You're looking at the original homemade ‘gag’ that sold over 10,000 units in the Bass Pro catalog. The plaque inscription reads THE ORIGINAL CRAPPY LURE, September 13, 1986. This brown beauty hangs in the Brother Jones corporate studio and is considered by many to be inspirational and motivational. This single product turned me into an overnight ‘entremanure.’